I'm looking for tips on selling therapeutic exercise equipment to physical therapists and gyms. Sales advice?

I guess this is outdoor sales, and I have never done it before. I believe in the products, and have experience in the field. But I don't want to screw it up by looking nervous or using wrong approach. I imagine these folks get sales pitches like this all the time and want to stand out. Anyone have advice?I'm looking for tips on selling therapeutic exercise equipment to physical therapists and gyms. Sales advice?
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